Technics is renowned for their turntables, cherished by DJ’s across the globe. 50 years ago, they designed the SP-10 which was the world’s first direct-drive turntable, creating a new era in audio.

“At Technics we understand that the listening experience is not purely about technology but the magical and emotional relationship between people and music. We want people to experience music as it was originally intended and enable them to feel the emotional impact that enthuses and delights them. Through delivering this experience we want to support the development and enjoyment of the world’s many musical cultures. This is our philosophy. With a combination of our love of music and the vast high-end audio experience of the Technics team, we stand committed to building a brand that provides the ultimate emotive musical experience by music lovers, for music lovers.”

“Over 100 years of analogue audio history, sound quality has matured to a level where people are satisfied with their listening experience. However, the digital era has much more to offer. We will utilise our decades of experience striving for the best sound reproduction possible, through both technology and design, to bring to the market a product with superior audio quality. However, this is just one step in our ultimate goal of bringing the world’s highest-class audio experience to music lovers, who will not settle for anything less than the Technics listening experience.”

Michiko Ogawa

Technics 1210 MK7